Portsmouth Hospitals Charity supports the work of Portsmouth Hospitals University NHS Trust.
The charity had a tired, confused brand. I updated and simplified the icons, selecting a new clean typeface that works in unity alongside the NHS branding. I also provided a brand guide, so that moving forwards, the charity has a clear visual direction.
I have gone on to produce pull up banners, a generic leaflet, poster templates for the internal team to use throughout the hospital, signage and their annual report.
Branding / Leaflet / Annual Report
The Brand
![](https://cdn.myportfolio.com/ee34792864c1eb9520505ad8329ec865/29b1b258-98bc-47e0-a63b-f40afb07960b_rw_1200.jpg?h=0704eb5e41b2618b950f5c3ee865924b)
![](https://cdn.myportfolio.com/ee34792864c1eb9520505ad8329ec865/619ff16a-24bb-4607-8e91-aa1c76d16eb9_rw_1200.png?h=05522cf8922d9490344e5c783839429f)
Annual Report
![](https://cdn.myportfolio.com/ee34792864c1eb9520505ad8329ec865/eb199c34-a32c-4418-b5d2-5aa0239b92d4_rw_1200.png?h=3e736fe5b4a6cca0ec60b9120f890d26)
![](https://cdn.myportfolio.com/ee34792864c1eb9520505ad8329ec865/20f2793d-0bdc-4902-9f10-03fa4c8266cd_rw_1200.jpg?h=a7b015302a8ae1f71ae47b55d9ea2ee5)
![](https://cdn.myportfolio.com/ee34792864c1eb9520505ad8329ec865/60bdaa26-3517-438f-9007-464b8f21a817_rw_1200.png?h=7e5860c32dcfb5ff558c77f1a16879b7)